Furious 7: original motion picture soundtrack

Universal Pictures" president of music & Atlantic Records Group"s president of film and TV tell Billboard the story behind Wiz Khalifa"s and Charlie Puth"s "See You Again."

Wiz Khalifa‘s & Charlie Puth’s “See You Again” — & its Clip in tribute to late Fast và Furious franchise star Paul Walker — laid skid marks on the Internet with the release of Furious 7 in theaters this weekend.

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Fast star Vin Diesel released the “See You Again” đoạn Clip Sunday at 11:45 p.m. ET on his Facebook page, and đôi mươi hours later, it had been viewed more than 28 million times. It posted an hour later on Walker’s page và was viewed more than 15 million times by 7:45 p.m. ET. The trachồng, which hit No. 1 on the iTunes singles chart, was sent khổng lồ radio two weeks ago with an impact date of April 6.

“I think it’s only resonating because it feels genuine,” says Mike Knobloch, Universal Pictures’ president of music. “This was a moment that was so important khổng lồ get right — there’s always high stakes, but this was in a class of its own.”

The tuy vậy intentionally closes the film on an uplifting note, says Knobloch. “Once it was clear that that’s the structure — the cast saying goodbye to Paul’s character — we put it out khổng lồ writers that the tuy vậy had to be earnest và celebratory. We knew we didn’t want people leaving the theater sad.”

To date, the film has not been marketed as Walker’s finale, though the Walker tribute tuy nhiên will be part of the promotion going forward. Khalifa will persize the tuy nhiên on NBC’s The Voice on Wednesday, having already done it on The Tonight Show Starring Jimmy Fallon và Revolt TV Live.

“We purposely held back on the tuy nhiên lớn be respectful of the fans’ experience and the Paul Walker family & camp,” says Kevin Weaver, president, film and television, Atlantic Records Group. “A lot of thought was put into lớn allowing fans to lớn experience the goodbye to lớn Paul in the picture.”

Weaver phối up the Voice performance two months ago, showing producer Audrey Morrissey footage of the scene, and “she took a leap of faith,” Weaver says. “The Voice became a big part of our rollout plan.”

Furious 7 grossed $147.2 million in the U.S. over the weekover, $392.3 million worldwide. It is Universal’s biggest ever opening và the biggest domestic April debut in history.

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The soundtrack — which industry forecasters are suggesting could hit the top five sầu on this week’s Billboard 200 — was the result of a deliberate effort by Knobloch, Weaver, Warner Music Group A&R president Mike Caren và the filmmakers to lớn fill tuy vậy spots with new material from artists who fit the DNA of the franchise. They organized a writers’ camp lớn get new customized songs, knowing from the start that the Walker tribute would have a tuy vậy and not score.

“It’s a very complicated sequence,” Knobloch says of the film’s coda. “In writing và producing it, there were beats it had to lớn hit, moments when it has to push in & then dial baông chồng, be thinner in the production and then fuller.

“Charlie Puth and Wiz came into the cutting room and Mike Caren and Rachel Levy and Kevin kept pointing to lớn scenes & commenting on what it needed. This was not people in the music business sending around emails saying ‘check this out.’ This was people in a room working to lớn get something 100 percent right.”

This article first appeared on Billboard.com.

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